The pricing structure exhibits a clear tiered structure: basic models start at a wholesale price of 10.37 yuan, with retail prices concentrated in the 20-30 yuan range; high-end models made of carbon fiber have retail prices exceeding 80 yuan. As a representative of traditional umbrella structures, it offers greater durability compared to automatic umbrellas.
Among consumers, corporate purchases account for a large proportion of total straight umbrella sales, primarily for brand promotional activities. Individual users tend to choose products with a black vinyl coating that offers sun protection, with UV blocking rates reaching up to 99%.